Communicating about health equity

March 29, 2023 10 -11 a.m. CT


TJC and CMS health equity regulations require hospitals to talk to their leadership, their board, their staff, and their community about health equity and health disparities. Raising awareness about inequities is often the first step in an action plan. It can be challenging to effectively communicate and message the value of health equity and ongoing hospital efforts to diverse stakeholders. During this session, Shawn Rossi will clarify definitions and requirements and discuss communication strategies that elevate health equity issues and mobilize change.


At the conclusion of this session, participants should be able to:

  • Define key terms and concepts
  • Highlight successful strategies to engage stakeholders and community health equity progress and results
  • Prepare communicators to address pushback with data and stories
  • Explain the role of trust in health equity and communications


Dr. Shawn Rossi serves as the vice president of communication and member engagement for the Mississippi Hospital Association, where she has served for over 20 years. She is a fellow of the American College of Healthcare Executives and holds a doctorate in health administration from the University of Mississippi Medical Center. Dr. Rossi’s research focuses on community health improvement, investment, and collaboration.​

Recommended to attend

Marketing and PR staff, quality and performance improvement staff, population health staff, diversity equity inclusion and belonging staff, and all staff interested in how to advance health equity through communication.

Continuing Education

This program has been designed to meet the Minnesota Board of Nursing continuing education requirements for a total of one contact hour.

Nursing Home Administrators: The content of this conference is being reviewed by the Board of Examiners for Nursing Home Administrators for clock hours. The quantitative value assigned will be indicated on the certificate of attendance awarded to participants who attend sessions.


  • $55 per person for MHA member hospital and health systems.
  • $70 per person for MHA associate members.
  • $80 per person for non-MHA members.

Registration deadline

Please register by 9 a.m. CT on the day before the webinar to ensure timely delivery of access instructions.

Approximately four business days before the web conference, you will receive an email containing instructions on connecting. Advance registration is required to ensure the delivery of instructional materials.

If you do not receive an email prior to the program with web conference details, please connect with our events and education through Contact Us.

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When and Where
  • 3/29/2023 10:00 AM CDT
  • 3/29/2023 11:00 AM CDT
  • Zoom Webinar