Ryan Donohue, corporate director, program development, National Research Corporation

Ryan Donohue is a thought leader in the realm of health care consumerism. Donohue’s mission is to inspire and persuade hospital and health system leaders to embrace and engage the health care consumer. Over the past decade, Donohue has conducted extensive research on the effects of consumerism on the U.S. health care industry. 

Donohue is currently the corporate director of program development with National Research Corporation, the largest surveyor of health care consumers in the U.S. Through his research and subsequent findings, he has authored several publications on the topics of health care consumerism, brand strategy and effective marketing tactics, including his most recent work, “Considering the Customer: Understanding & Influencing Healthcare’s Newest Change Agent,” published by The Governance Institute.

Donohue shares his message across the country via national, regional and local health care and hospital associations. He has worked directly with clients such as Mayo Clinic, Baylor Scott & White, Tenet, Trinity Health, Middlesex Hospital and other organizations big and small to understand and influence consumer decision-making in health care.


Hospitals and health systems face increasing price transparency demands from federal and state governments and media reports of ‘surprise billing’ and ‘bills of the month.’ The core idea that health care providers should be up-front about their prices is a seemingly unsolvable puzzle involving many different stakeholders. One voice is overlooked: the health care consumer. Long before they put on a gown, and long after they leave, the health care consumer is deeply concerned with understanding the prices they’ll pay – and how the payment process will play out. We'll put ourselves into the shoes of health care consumers to best understand the call to share pricing. We'll also discuss the specific role of hospitals and health systems. In the end, we'll seek clarity on the issue and where we should go from here to meet consumers in the middle.


  • Identify the role of price transparency in the larger ecosystem of health care decision-making and delivery
  • Redefine the consumer journey of care through the lens of pricing and payment, with emphasis on pre- and post-experience moments
  • Share emerging ideas and practices for hospitals and health systems to seize price transparency as a market opportunity
  • Assess the future power of price transparency as a potential relationship builder with consumers and patients

Who should attend

CEOs, CFOs, COOs, leaders or directors of reimbursement, business office staff, revenue cycle staff, public relations staff, compliance/risk officers and directors and management staff of hospitals.

Continuing education

The program has been designed to meet the Minnesota Board of Nursing continuing education requirements for a total of 1 contact hour.


  • $49 per person for MHA member hospitals and health systems
  • $59 per person for associate members
  • $99 per person for nonmembers

Registration deadline

Please register by 5 p.m. on March 1 to ensure timely delivery of access instructions.

Approximately four business days before the web conference, you will receive an email that contains instructions on how to connect. Advance registration is required to ensure delivery of instructional materials.

If you do not receive an email from Christy Hammer prior to the program with web conference details, please contact info@mnhospitals.org to confirm your registration.

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When and Where
  • 3/2/2021 1:00 PM CST
  • 3/2/2021 2:00 PM CST
  • Web Conference